Marketing Cloud

Marketing CloudMarketing Cloud Engagement, Account Engagement and the new Data-Cloud-native Marketing Cloud: data extensions, SQL, AMPscript, SSJS, journeys and APIs.

The Salesforce Marketing Landscape: Map the Salesforce marketing portfolio: Marketing Cloud Engagement, Account Engagement (Pardot), the Data 360-native Marketing Cloud Next / Agentforce Marketing editions, Personalization, Intelligence and Loyalty. Learn how each is built, how they connect to Sales and Service, and what a marketing developer needs to know.

Marketing Cloud Engagement: Data and Automation: Master the Marketing Cloud Engagement data layer: the contact model and subscriber key strategy, data extensions, data views, SQL query activities, Automation Studio, contact deletion and Synchronized Data Extensions from Marketing Cloud Connect, with production-grade SQL and performance practices.

AMPscript, SSJS and Content Builder: Write dynamic, data-driven content in Marketing Cloud Engagement: AMPscript syntax and functions, data and Salesforce lookups, Server-Side JavaScript with the Core library, WSProxy and HTTP, Guide Template Language, Content Builder blocks and templates, CloudPages and code resources, a complete preference center, and debugging techniques.

Journey Builder and Marketing Cloud APIs: Orchestrate customer journeys and integrate Marketing Cloud Engagement with other systems: entry sources, activities, versions and settings, Marketing Cloud Connect, installed packages and OAuth, the REST and SOAP APIs, transactional messaging, custom Journey Builder activities, rate limiting, and Einstein features, with complete Node.js examples.

Account Engagement and Marketing on the Core Platform: Develop for Marketing Cloud Account Engagement (Pardot): prospects, visitors, business units and the v2 Salesforce connector, API v5 with Salesforce OAuth, export and import, form handlers, external activities and actions, Engagement Studio and Apex integration. Then move to marketing on the core platform with Marketing Cloud Next (Agentforce Marketing): Data 360 segments, marketing flows, CMS content, the consent data model, migration planning and Agentforce.

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