AMPscript, SSJS and Content Builder

Marketing CloudAMPscript, SSJS and Content BuilderWrite dynamic, data-driven content in Marketing Cloud Engagement: AMPscript syntax and functions, data and Salesforce lookups, Server-Side JavaScript with the Core library, WSProxy and HTTP, Guide Template Language, Content Builder blocks and templates, CloudPages and code resources, a complete preference center, and debugging techniques.Intermediate · about 80 minutesWhat you will learn

Write AMPscript blocks, inline expressions, conditionals and loops that personalize emails from data extensions

Choose between Lookup, LookupRows and LookupOrderedRows and iterate rowsets with Row and Field

Use the correct data-writing functions in emails (InsertDE/UpsertDE) versus CloudPages (InsertData/UpsertData) and call Salesforce objects from AMPscript

Write Server-Side JavaScript with Platform.Load, the Core library, WSProxy and Script.Util.HttpRequest, with try/catch error handling

Structure reusable content with Content Builder templates, dynamic content and code snippet blocks referenced by ContentBlockByKey

Build and debug a secure CloudPages preference center

Contents

How rendering works

AMPscript fundamentals

Writing data from AMPscript

Encryption, hashing and secure URLs

Error handling in AMPscript

Guide Template Language (GTL)

Server-Side JavaScript (SSJS)

Content Builder

CloudPages and code resources

Worked example: a preference center

Debugging techniques

Best practices

Common pitfalls

Hands-on exercises

Key takeaways