The Salesforce Marketing Landscape

Marketing CloudThe Salesforce Marketing LandscapeMap the Salesforce marketing portfolio: Marketing Cloud Engagement, Account Engagement (Pardot), the Data 360-native Marketing Cloud Next / Agentforce Marketing editions, Personalization, Intelligence and Loyalty. Learn how each is built, how they connect to Sales and Service, and what a marketing developer needs to know.Beginner · about 50 minutesWhat you will learn

Explain the architectural differences between Marketing Cloud Engagement, Account Engagement and Marketing Cloud Next (Agentforce Marketing)

Describe business units, stacks and tenant-specific endpoints in Marketing Cloud Engagement

Choose the right marketing product for a B2C, B2B or mixed scenario using a decision framework

Explain how marketing data flows to and from Sales and Service through Marketing Cloud Connect, the Account Engagement connector and Data 360

Map marketing developer roles to the languages, APIs and tools each product requires

Describe where Agentforce fits into marketing workflows today and how to verify current agent capabilities

Contents

The portfolio at a glance

Marketing Cloud Engagement

Marketing Cloud Account Engagement (Pardot)

Marketing Cloud Next: marketing on the core platform

Personalization, Intelligence and Loyalty

Choosing a product: a decision framework

How marketing connects to Sales and Service

Developer roles and skills map

Agentforce in marketing

Worked example: mapping a real company

Best practices

Common pitfalls

Hands-on exercises

Key takeaways