Journey Builder and Marketing Cloud APIs

Marketing CloudJourney Builder and Marketing Cloud APIsOrchestrate customer journeys and integrate Marketing Cloud Engagement with other systems: entry sources, activities, versions and settings, Marketing Cloud Connect, installed packages and OAuth, the REST and SOAP APIs, transactional messaging, custom Journey Builder activities, rate limiting, and Einstein features, with complete Node.js examples.Advanced · about 85 minutesWhat you will learn

Design journeys with the right entry source, activities, re-entry settings, goals and exit criteria

Use Marketing Cloud Connect to enter Salesforce records into journeys and update CRM from journeys

Create installed packages and authenticate server-to-server with OAuth 2.0 client credentials against tenant-specific endpoints

Call the REST API for contacts, asynchronous data extension rows, journey entry events and transactional email

Use the SOAP API for Retrieve and TriggeredSend operations

Build a custom Journey Builder activity with config.json, Postmonger and a JWT-verified execute endpoint

Apply token caching, retries and backoff, and use Einstein STO and engagement scoring in journeys

Contents

Journey Builder concepts

Marketing Cloud Connect in journeys

Installed packages and authentication

REST API

SOAP API

Custom Journey Builder activities

SDKs, rate limits and resilience

Einstein features in journeys

Worked example: real-time cart abandonment

Best practices

Common pitfalls

Hands-on exercises

Key takeaways